About DealerSimplicity

Our Story

DealerSimplicity was founded with a simple mission: to make dealership operations easier, more efficient, and more profitable. We recognized that many dealerships were struggling with complex, expensive CRM systems that were difficult to use and required extensive training.

Our founders, with years of experience in both automotive retail and software development, set out to create a CRM solution that combines enterprise-grade features with intuitive simplicity. We believe that powerful software should be easy to use, and that's been our guiding principle ever since.

Today, DealerSimplicity CRM is trusted by hundreds of dealerships across North America. We continue to innovate, adding new features and capabilities while maintaining our core commitment to simplicity and ease of use.