DealerSimplicity CRM

The complete CRM solution built specifically for automotive dealerships. Drive sales, manage leads, and delight customers with one powerful platform.

Your Dealership at a Glance

The dashboard provides instant visibility into your dealership's performance. See key metrics, sales statistics, and team performance in one comprehensive view.

  • Real-time sales statistics and performance metrics
  • Team leaderboards and individual performance tracking
  • Today's appointments and priority tasks
  • Customizable widgets for your workflow
See Dashboard in Action
DealerSimplicity Dashboard Statistics
DealerSimplicity Smart Notifications

Never Miss an Important Event

Smart notifications keep your team informed about critical events, upcoming deadlines, and customer interactions – without overwhelming them.

  • Lease return reminders and service appointment alerts
  • Task deadline notifications and follow-up reminders
  • New lead assignments and customer updates
  • Customizable notification preferences per user

Designed for Real Dealership Operations

DealerSimplicity CRM gives your company the edge by providing a true panoramic view of your dealership's sales pipeline and leads. Manage the complexity of your operation while keeping things simple for your team.

  • Handle multiple departments seamlessly
  • Real-time visibility across all operations
  • Intuitive interface - learn in hours, not weeks
  • Enterprise features at dealership-friendly pricing
Watch Demo Video
Busy Dealership Operations
Team Using DealerSimplicity CRM

Intuitive by Design

Your team will love using DealerSimplicity. Our interface is designed to be intuitive and easy to navigate, so your staff can focus on selling cars instead of learning complex software.

  • Minimal training required - get started in hours
  • Consistent interface across all modules
  • Quick access to frequently used features
  • Customizable dashboards for each user role
  • Responsive design works on any device

Core Features

Everything you need to run a successful dealership

Sales Mobility

Keep your sales team on track and engaged with a mobile-centric interface compatible with the most popular tablets. Access your CRM anywhere, anytime, on any device.

Reporting That Makes Sense

With a vast array of out-of-the-box reports and the ability to create custom reports, you can leverage and analyze the data that makes the most sense to you and your business. Real-time dashboards keep you informed.

Get Notified on Important Events

Keep your sales team focused on the customer by setting up notifications to provide reminders and tasks on upcoming events such as lease returns, service appointments, or dealer promotions.

Email Campaigns – Done Easy

Easily create email campaigns to send out to existing customers, leads, business associates, and employees. Save campaigns as templates for future use, or set up calendar-driven auto-email schedules.

Customer Management

Complete 360° customer view with complete history, preferences, communication logs, and vehicle information all in one centralized location.

Lead Management (BDC)

Capture leads from multiple sources, qualify them effectively, and route them to the right salesperson with automated workflows and intelligent assignment.

Sales Pipeline Management

Visual sales board with drag-and-drop functionality. Track deals from initial contact through closing with stage-based workflow management.

Task & Follow-up Automation

Never miss a follow-up with automated reminders and task management. Set up recurring tasks and let the system keep your team on track.

DMS Integration

Seamlessly integrate with CDK, Reynolds, Dealertrack, and other major DMS systems. Automatically sync inventory, sales, and customer data.

Real-Time Team Messaging

Keep your team connected with instant messaging featuring real-time updates, typing indicators, read receipts, emoji support, and conversation management. Communication has never been easier.

Built-In Video & Audio Calling

Connect face-to-face with team members using integrated video and audio calling. No external apps needed – everything works seamlessly within the CRM using enterprise-grade WebRTC technology.

Global Message Search

Find any message instantly with powerful search across all conversations. Results are highlighted and organized by conversation, making it easy to locate important information quickly.

Support That Knows the Business

We work with you every step of the way to ensure smooth implementation and superior support by people who understand your business and its unique challenges.

DealerSimplicity Instant Messaging

Enterprise Team Communication

Our built-in messaging system keeps your entire team connected and productive. No need for separate chat apps – everything you need is right here in your CRM.

What's Included:

  • Instant messaging with real-time updates
  • Typing indicators and read receipts
  • HD video and audio calling
  • Global message search with highlighting
  • Custom availability statuses
  • Group conversations
  • Emoji support and file sharing

Visual Sales Pipeline Management

Track every deal from first contact to closing with our intuitive visual sales board. Drag and drop deals between stages and never lose sight of your pipeline.

  • Drag-and-drop deals between pipeline stages
  • Visual pipeline overview for managers
  • Stage-based workflow automation
  • Deal probability and forecasting
See Sales Board Demo
DealerSimplicity Sales Board Pipeline
DealerSimplicity DMS Integrations

Seamless DMS Integration

Connect with your existing DMS systems for automatic inventory synchronization, sales data integration, and unified customer information across platforms.

  • Connect to CDK, Reynolds, Dealertrack, and more
  • Automatic inventory synchronization
  • Real-time sales and customer data sync
  • Unified data across all systems
  • Simple setup and configuration

Put Customers at the Center

Every feature in DealerSimplicity is designed to help you deliver exceptional customer experiences that build loyalty and drive repeat business.

  • 360° customer view with complete history
  • Personalized communication and touchpoints
  • Proactive service reminders and follow-ups
  • Satisfaction tracking and feedback loops
Happy Customer Experience
Sales Process Management

Streamline Your Sales Process

Guide every prospect through a smooth, professional journey from initial interest to successful close and beyond.

  • Automated lead routing and qualification
  • Test drive scheduling and coordination
  • Deal progress tracking and forecasting
  • Automated finance document generation
  • Post-sale portfolio management

Ready to Transform Your Dealership?

See how DealerSimplicity CRM can help you increase sales, improve customer satisfaction, and streamline operations.

Schedule Your Demo Today

Current Release Version: 2.0.0

Current Build: 20251104